Do
you have a Pinned Tweet on your Twitter account? Do you know what one
is? For authors using Twitter as part of their marketing strategy,
having a Pinned Tweet is crucial, and here are three important reasons
why:
1. Pinned Tweets are Prime Real Estate
Pinning
a Tweet keeps it at the top of your Twitter timeline until you remove
or replace it. Think of this as your personal billboard on your Twitter
account. While your header should contain a branded image, your Pinned
Tweet gets to convey a 140 character message along with an image
and is the first thing readers or other authors will see when they come
to your Twitter page. The Pinned Tweet is prime real estate.
2. Pinned Tweets Make it Easy for Other Authors to Retweet You
Many authors like to support other authors on Twitter, and they go out of their way to retweet authors they like, who are in their genre, use a specific hashtag, or who retweet them. Because it is easiest, most will retweet the message that is at the top of your timeline. Pinning a Tweet ensures that your best book marketing message is the one that gets retweeted (instead of the last tweet or retweet you posted).
Many authors like to support other authors on Twitter, and they go out of their way to retweet authors they like, who are in their genre, use a specific hashtag, or who retweet them. Because it is easiest, most will retweet the message that is at the top of your timeline. Pinning a Tweet ensures that your best book marketing message is the one that gets retweeted (instead of the last tweet or retweet you posted).
3. Pinned Tweets Drive More Traffic to Your Author Website or Book Page
Twitter
reports that Pinned Tweets outperform even the link that you include in
your Twitter Bio. This is important because even if you include a link
to your Author Website or Book Page in your Bio, you shouldn't count on
that alone to drive people there. The popularity of Pinned Tweets is
likely due to the phenomenon of "social proof." Because people can see
the number of accumulated Retweets and Likes for your Pinned Tweet, they
will perceive your message as popular and are more likely to Retweet or
Like it themselves.
Twitter provides instructions on how to Pin a Tweet in their Customizing Your Profile article. So, if you are not currently pinning a Tweet to your Profile, pick your favorite book tweet and get started today!
