75 Book Marketing Tips for Authors

1. Create a Facebook business page: http://www.facebook.com/pages/create
   
2. Build a fan base by asking your friends to “like” and share your page. You can also run some ads on Facebook in order to build a following.
3. Post consistently, meaning create a schedule and try to stick with it. There are many different thoughts on when you should post to your page.  Use Facebook page insights to determine which days and times are most effective for your posts.
4. Add value to the lives of your fans with your content. Don’t just send out “buy my book” posts. For instance, inspirational pictures or quotes usually do exceptionally well on Facebook and keep people coming back to your page. UPDATE: Check out our value-packed article “Advanced Facebook Marketing Tips for Authors and Entrepreneurs.“

Twitter Tools for Authors: 11 Ways to Get More Out of Twitter

At its best, Twitter allows authors to make real-time connections with readers, other authors, and others working in the publishing space. Twitter has the power to elevate your author presence online–but with that power also comes the risk of boring (or, worse, alienating) your potential readers. If you find yourself spinning your wheels on Twitter and feel you have nothing to show for it, here are 11 tools to help you get more out of the platform–and do a better job of creating valuable content for your Twitter followers.

Twitter is a social platform. This means that it is important to manage your Twitter profile as the individual you are, and not necessarily as the brand you wish to build. This also means that proper management of a Twitter profile requires you to actually interact with your followers. It is not enough to simply curate lots of content and have scheduling software post it for you; you must have genuine conversations with your followers.

At the same time, it is important to curate content as well. While you should absolutely be posting your own thoughts, articles, and information from time to time, doing so can be incredibly exhausting; trying to constantly create engaging content for your Twitter followers can easily lead to burnout before too long.

The Introvert's Guide to Book Marketing

by Tim Grahl

Two recent emails I’ve received from readers:

“This advice seems geared toward extroverts/people persons, but many writers are introverts who find it hard to reach out to people and who, thus, suck at marketing. [It is] easy for extroverts, and painful or even next-to-impossible for introverts. Is there any hope for introverts like me who just want to write our books?”

And the other:

“Marketing seems to come easy for authors like you but I just don’t think an introvert like me can do it.”

If only people knew.

Put me in a room of more than two strangers and I’m the guy standing against the wall looking at my phone and feeling like everyone can sense the anxiety rolling off of me.

After I did an all-day workshop a few months ago, I literally found a corner in the office building where I could hide behind a couch and just sat there so I could be alone.

Newsflash: Authors, as a group, are introverted

Isn’t that why most of us pick this profession? It allows us to sit alone with our thoughts for hours on end. It’s the perfect situation for an introvert!

Here’s the truth though.

A Checklist for Social Media Marketing that Actually Helps

It’s how you maintain important fundamentals when everything’s about to change.

To help you not miss a beat as you manage your social media accounts, the team at The Whole Brain Group made this infographic to remind you about what’s really important.

These easy-to-follow, no-nonsense tips highlight the basics of Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube & SlideShare.

Are you ready? Let’s start.