At its best, Twitter allows authors to make real-time
connections with readers, other authors, and others working in the
publishing space. Twitter has the power to elevate your author presence
online–but with that power also comes the risk of boring (or, worse,
alienating) your potential readers. If you find yourself spinning your
wheels on Twitter and feel you have nothing to show for it, here are 11
tools to help you get more out of the platform–and do a better job of
creating valuable content for your Twitter followers.
Twitter is a social platform. This means that it is important to manage your Twitter profile as the
individual you are, and not necessarily as the
brand
you wish to build. This also means that proper management of a Twitter
profile requires you to actually interact with your followers. It is not
enough to simply curate lots of content and have scheduling software
post it for you; you must have genuine conversations with your
followers.
At the same time, it is important to curate content as well. While
you should absolutely be posting your own thoughts, articles, and
information from time to time, doing so can be incredibly exhausting;
trying to constantly create engaging content for your Twitter followers
can easily lead to burnout before too long.
Karen Williams
7 Books to Read Before You See the Movie
